Risk Communication

Risk communication refers to the dissemination of information to the public about health risks and events and encompasses the range of communication skills required through the preparedness, response and recovery phases of a public health event. Risk communication is one of the core pillars of the response to public health emergencies and plays a vital role in influencing informed decisions and making positive behavior change.

This course explains risk communication techniques and possible health promotion interventions during mass disasters. Techniques of communicating the problem are discussed such as advocacy to policy makers, building partnerships and alliances, and communicating with individuals and communities to change risk behavior. These techniques eliminate fear and empower communities to positively protect their health. At the same time, community participation is discussed and explored. Equity and evidence-based interventions are also considered as main ethical considerations in health promotion. Developing mass media campaigns is also considered.