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Risk Communication

Description

Risk communication refers to the dissemination of information to the public about health risks and events and encompasses a wide range of communication skills required throughout the preparedness, response, and recovery phases of public health events. Risk communication is one of the core pillars of emergency response as it plays a vital role in influencing informed decisions and making positive behavioral change. This course explains techniques such as: advocacy to policy makers, building partnerships and alliances, communicating with individuals and communities to change risk behavior, and developing mass media campaigns. Additionally, community participation is discussed and explored as equity and evidence-based interventions are considered as main ethical considerations in health promotion.

Learning Outcomes

By the end of this course, the participant will be able to:

  1. Describe the different strategies and approaches used for risk communication
  2. Discuss the processes of health promotion, social mobilization, and community engagement
  3. Identify stakeholders and suitable communication approaches
  4. Demonstrate the application of risk communication strategies during emergencies
  5. Communicate effectively with the public, media and stakeholders active in public health emergencies

Course Outline

  1. Introduction to emergency risk communication
  2. The building blocks of risk communication
  3. Development of communication materials
  4. Messages and audiences
  5. Resources Stakeholder and partners for risk communication
  6. Basics of communication skills
  7. Setting communication Objectives SOCO
  8. Role of information technology in risk communication
  9. Spokes person
  10. Psychology of a crisis
  11. Development of risk communication plans
  12. Media and mass communication channels
  13. Community engagement and social mobilization
  14. Pandemic risk communication

Training delivery methods

  1. In-class method
  2. Online method
  • Duration: 30 Learning Hours

Accredited By

Certificate

Participant who complete the stand alone course will be awarded a Certificate of Course Completion.